Why we replaced our free trial with 30 free posts
Why TryLaunchLoop is moving from a credit-card trial to a simpler try-before-you-buy model built around real product usage.
Posted by Jesse Peplinski
Try before you buy should mean trying the product.
Try before you buy should mean trying the product. A credit-card form is not product validation, and a seven-day timer does not tell us whether TryLaunchLoop actually helped someone turn shipped work into posts they wanted to schedule.
So we are replacing the timer with something concrete: your first 30 scheduled posts are free. You can sign in, use the real app, and decide whether it belongs in your workflow without entering a card first.
What we learned from the trial.
Our old trial collected a card up front. That gave us nominal trial accounts, but it turned out to be a weak signal of real intent. Too many people made it through checkout and then never developed a habit around the product or converted into active customers.
That is a flaw in the model, not a complaint about the people trying the app. We were asking for a payment decision before we had earned enough product usage to make that decision meaningful.
Pricing does not need bronze, silver, and gold.
Pricing does not need to become a bronze, silver, and gold exercise. TryLaunchLoop has one paid plan. Your first 30 scheduled posts are free. After that, Launch Access is $10/month or $96/year.
Paid accounts receive 30 scheduled posts each calendar month, and the allowance refreshes on the first. Unused posts do not roll over. That is enough to keep a steady posting rhythm without turning the pricing page into a spreadsheet.
The Linear influence.
Linear influenced how I think about this. It currently gives people a usable free plan before asking them to move into a paid upgrade. The point is not to copy Linear's tiers. It is the simpler principle underneath them: let someone understand the product before asking them to pay for it.
What changes now.
Starting now, you do not need a credit card to use TryLaunchLoop. The app shows how many free posts you have left, and payment only starts when you explicitly choose the paid plan.
People who were already in the old trial get the same clean start. Their trial will not automatically charge, and they receive a fresh 30 posts even if they already scheduled more than that before this change.
Payment should follow value.
The principle is simple: payment should follow value. I want someone to pay for TryLaunchLoop because it earned a place in how they build and market their product, not because a timer expired while their card happened to be on file.
Thirty real posts should be enough time to find out.